Shawarma 88
From one viral video to 100 balloons
My role: campaign idea and strategy, filming and editing, on camera, and the balloon run.
- Views on one video, Instagram and TikTok
- 1M+
- New followers in 3 days
- 6K
- Average daily sales for 2 months
- OMR 250
- Spent boosting the video on Instagram
- < OMR 3
Then I ran the 5 km at the Muscat Marathon carrying 100 helium balloons with the Shawarma 88 logo, in a T-shirt with the logo and a QR code. A world first, as far as I can find.
At the finish line I gave the balloons away, and the logo was everywhere.
shawarma88.om