Muscat, Oman · across the GCC

Campaigns and activations in Oman

Ideas people stop for, online and on the ground: from one viral video to running the Muscat Marathon with 100 helium balloons.

What you get

  • The campaign idea and the strategy behind it
  • On-ground activations that get people talking
  • Product placements, including in Oman Airports
  • Keyword research and campaign structure for online ads

Results

I ran the 5 km at the Muscat Marathon carrying 100 helium balloons with the Shawarma 88 logo, in a T-shirt with the logo and a QR code. A world first, as far as I can find.

In 2023 I accepted Bullseye DDB's award for Excellence in Experiential Marketing at The Arabian Stories (TAS) Awards.

Brands

  • Shawarma 88
  • Bag.qa
  • Talabat
  • Shell
  • Omantel
  • Oman Arab Bank
  • Hawana Salalah
  • Al Hassan LLC
  • Captain Oats
  • Starbucks

Send me the brand, the goal and the timeline.

Shihab Mebarez running the Muscat Marathon 5 km with 100 helium balloons carrying the Shawarma 88 logo